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Versace in South Africa

There aren’t many fashion brands that are as well known as Versace that we can safely say was the great pioneer in establishing the fame of Italian fashion brands in the United States. The brand is still the greatest today, going big with its haut couture, prêt porter collections, fragrances, accessories, jewelleries and timepiece collection. Let’s take a look at the style and history of this world famous fashion brand and let’s see where it is available in South Africa.



Gianni Versace was one of the greatest fashion designers in the world between the Seventies and the Nineties where an abrupt incident has made his life to end in a sudden fashion. But during the twenty years he has enriched the world of fashion, he has successfully launched his brand and made it to become the top Italian brands of the Eighties and Nineties. Although Versace is still on the top, today its ranking is far from where it has been during the Nineties, the Golden Age of Versace.

The brand has started out in 1976 and the first store opened in Milan in 1978 by Gianni Versace the head of the Versace house, managing it with his family, namely his sister Donatella who has become the co owner and executive manager of the brand after Gianni’s death that happened in 1992. After this, the brand has quickly declined and it is still in the phase of successful re-establishment thanks to the dedicated work of the family and a strong management team.

The style of Versace is really shiny, sexy and we can say star-like, no wonder the most popular creations of Versace are those worn for special events such as the Oscars. The brand can also thank its extreme fame for one very sexy evening gown worn by actress and model Elizabeth Hurley in the Eighties. Versace has several lines, such as the Versace Couture, that is the main line of the brand, currently advertised by Lady Gaga in a very outstanding campaign.

Further brands include the Versace Atelier (interior design products), the Versus and Versace Jeans, which were designed for those who cannot afford the high profile creations. Further co-collections include the Versace Collection and Young Versace also targeting the younger generation. Versace also has a great success with its jewellery and timepieces collection and has stores and international retailers all over the world.

The famous Gorge head featured on the logo of Versace is still among the highest counterfeited items, especially when it comes to belts, handbags and sunglasses.

Unfortunately, Versace does not yet have label stores in South Africa (this also includes Versus, Atelier, Jeans and other collections). Therefore, smaller amounts of its designs are sold in multi-label stores such as Palazzo Pitti, a renowned shoe store offering first class shoes in Johannesburg, the Callaghan Collezioni also in Johannesburg offering Versace labels for men and women. We also suggest you to check out Sandton City in Johannesburg and the Barrow Court inside of V&A Waterfront Shopping Centre in Cape Town.

Unfortunately the smaller and unofficial sellers makes it visually impossible for you to see whether the garment of accessory you buy is an original or a counterfeit, therefore we highly suggest you to shop online from the website of Versace.

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