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Ralph Lauren in South Africa

When we look at actually wearable fashion, instantly the American brands come to mind. Ralph Lauren’s brand was one of the pioneers of the effortlessly elegant style featuring neutral colors, and in the meantime, introducing a sports brand the Ralph Lauren Polo that, similarly to that of Lacoste, has really made the label world famous. Let’s take a look at this important fashion brand, together with its history and of course its availability in South Africa.



Ralph Lauren was born as Ralph Lifshitz, and later, went on to change his unfortunate-sounding last name to Lauren. He had sense for style from an earlier age and started out with the designing and selling of his neckties with a brand name called Polo. This is from where today’s famous Ralph Lauren Polo line comes from. The Polo line was always the leading collection of Ralph Lauren who opened his first store in 1967 and soon came out with his trademark design of polo / piquet shirts that today are famously used as a street wear, for playing golf, tennis and for yachting. Since its release, the Polo of Ralph Lauren that was always released in over 20 different colours has become a sort of status symbol and it is still today. In the meantime, Ralph Lauren also started upscale designs and released his first prêt a porter collection. Ralph Lauren Corporation was established in 1997 and the brand is considered among the top high profile US street wear and designer brands.

As said above, Ralph Lauren has always liked the casual clothes that look classy yet are easy to wear for practically any occasions. He is also a huge fan of interchangeable designs and has released several labels, under which he offers different angles of his designs. These include the Black Label, Purple Label (for men). Blue Label (for women) , RRL Denim, Golf Sportswear and Tennis Sportswear of Polo. The brand also produces kids’ and baby garments and home décor items. Apart from his Polo shirts Lauren was never fond of extreme designs or colour effects and has always loved the use of white, gold, beige and brown in its collections, which make them a bit Safar-like perfect for summer or for holidays to tropical locations.

The basic brands include Ralph Lauren, RRL, Ralph Lauren Children, Ralph Lauren Home and of course Polo Ralph Lauren. Each of these brands is also sold by retails and every one of these has their respective label stores as well.

Recently the official website of Ralph Lauren also decided to become an international e-shop, shipping basically anywhere in the world. As for price range, Ralph Lauren’s Polo designs are mid to highly priced (definitely considered cheap next to the upscale designs from Europe), but sharing the same price range as the other world famous fashion labels.

Thanks to its cosy, safari style Ralph Lauren is highly popular to wear in South Africa and it is among the most accessible top designers in the country. Interestingly Ralph Lauren Home is as popular as the garments. While the greatest retail of Polo Ralph Lauren is Stuttafords Department Store, which has 5 department store outlets in Gauteng and Pretoria only. Check out the high quality classic and sportswear of Ralph Lauren which will surely last for many years.

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