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G-Star in South Africa

From roughly the Seventies, jeans has become the ultimate, everyday streetwear of practically millions of people all across the world, who wear jeans for work, for free time activities, for travelling and even for hiking or other sports. This special material looks great, has fantastic durable features which won’t hurt even when the fabric is altered in colour, touch and other features. Today, thanks to several great designers’ jeans can be worn with practically any styles of clothes, it has hundreds of variations, ranging from elegant to grunge and this is exactly what G-Star would like to represent to us.



The brand was founded in the late eighties, when jeans was already in style however the brand could still bring lots of novelty into regular jeans design. The brand is the result of the cooperation of several designers, who have decided to create a strong brand, instead of making only one of their designers famous. The brand deals with raw jeans fabric, which it alters and tailors with multiple diverse treatments which include bleaching, making the material to look used to create an already washed look and also featuring denim in indigo blue to black colour ranges. G-Star deals with everything that can be created out of jeans: skirts (mini to long), trousers (from stretchy to tight in all styles), shorts, knee-length trousers, overall-jeans, shirts and much more.

G-Star takes its main inspiration from military style which include all sorts of uniforms and overalls, all in all lots of practical clothes in its collection which you can also find today, in diverse styles of course.

Next to producing jeans G-Star pays a large attention to the actual trends as well as to the actual season. Therefore you can get to find lots of seasonal collections at any store in any day and also it deals with other garments too, which then can be combined with jeans of worn separately.

The key collections of G-Star Raw include the Raw Correct, Raw Cargo and Denim Nonchalant. Raw Cargo features cosy styles that are excellent for any free time activity or travelling while Raw Correct features more elegant styles, which includes lots of clothes more other than jeans. In the Denim Nonchalant collection you can always view the latest and hippest designs of G-Star.

G-star works via branded stores and also via retailers, the brand’s label stores are located in Pretoria (Menlyn Shopping Mall), Johannesburg (Sandton City Shopping Mall) and in Cape Town (Waterfront and Canal Walk shopping malls).

Apart from its stores you can also buy clothes at the online website og G-Star, that features separate online store entrance for men and for women. Check out the latest clothes creations of G-Star in South Africa either personally or virtually, if you are fan of jeans, you are assured to love this brand.

If you are looking for clothes which are easy to wear and which are overly affordable yet represent good quality and always style, then check out one of the G-Star stores and selling points in South Africa.

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