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Ed Hardy in South Africa

The story of Ed Hardy is really not conventional neither his entry in the world of urban street wear, however Ed Hardy today is a well known and popular brand all across the world. The clothes of Ed Hardy are all inspired by his artwork which is in tattoo making. Let’s see how Ed Hardy entered in the world of fashion and where Ed Hardy is available in South Africa.



Ed Hardy has been a renowned tattoo artist operating mainly in South California roughly from the Seventies when the trend of having tattoos went up high. This way he has become popular all across the state. Later on Hardy also started to deal with art works based on his tattoos and started out with producing T-shirts and other affordable products. This is where Ed Hardy the fashion brand got started by designer and entrepreneur Sarah Larson who had the idea to create a fresh design for teen and young people featuring clothes and shoes decorated with the tattoo motives of Hardy. This happened in 2000. The artist occasionally takes part in the designing process providing new motives designs from time to time however most work today is rather done by others based on the initial style of Ed Hardy.

Ed Hardy Clothing was introduced in Saks department stores, then in 2004 the brand was taken over by renowned French designer Christian Audigier and he started to push the promoting of the brand in higher circles, opening the first Ed Hardy Clothing stores in elegant shopping districts in Los Angeles, followed by stores in all the biggest cities of the US then Hawaii and Canada. The brand was acquired in 2009 by the Asian Iconix Group and the brand’s first stores started to open in the big cities of Asia where Ed Hardy Clothing is overly popular. Ed Hardy also released a styling tools line in 2010 with the licensing of IGP Beauty. Ed Hardy Clothing today has at least one store in every city of Europe, South East Asia and Japan and the United States. You can also purchase all sorts of Ed Hardy Clothing goods from the official website.

Ed Hardy clothes are especially popular for roller skaters, skateboarders, surfers and those who do other similar sorts of extreme sports which are pretty oft in sunny California. Getting a great deal of promotion from such stars as Madonna, Snoop Doggy Dogg or Tony Hawk the extra popular skateboarder Ed Hardy is a very popular brand from among teens all across the world.

The good news for everyone liking Ed Hardy and tattoo arts featured on accessories is that Ed Hardy Clothes can be ordered straight from the South African official website of the brand. On the website you can also get to see the full list of South African retails which sell Ed Hardy accessories which include lighters, beverages and even car accessories. As for the Ed Hardy Clothes the only current label store is located at the Nelson Mandela Square Shopping Mall.

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