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Diesel in South Africa

Diesel is one of the most popular clothing lines for street wear this past decade and from Italy, it has managed to conquer the whole world thanks to its extreme tailoring and similarly extreme promo campaigns. In our article we would like to represent you to this very unique clothing line alongside its availability in South Africa.



Diesel is one of the most interesting clothing lines and it is almost natural that it was born in Italy, undoubtedly the biggest and most famous hubs of international fashion today. While the company has started up as a jeans wear company, today Diesel also deals with high street fashion and has its own haute couture line. As for its history, Renzo Rosso founded Diesel in 1978 and his partner Adriano Goldschmied and it had the clear vision to create something unique, a clothing line that makes outstanding, colourful designs for men and women likewise. From roughly the mid Eighties Diesel came out with some signature promotion campaign many of which was made with so many fantasy that they are still remembered today. From roughly the 2000s Diesel had the idea to combine its fashion lines with its new fragrance, which is still successful today. The company has its official seat in Breganza Northern Italy.

Diesel does its best not only to be a fashion brand but also to become a household name especially from among the younger generation therefore it likes to sponsor lots of different events, that include cultural, musical and sports events. Although Diesel is an Italian brand and has other co-brands that further help to grow its fame, the brand is equally popular in the United States. Diesel was one of the first brands that next to Gucci has started to come up with more elegant solutions for wearing jeans and thanks to this and its outstanding designs Diesel has become a big and further growing brand also in Africa, all over Europe and in Asia too.

As for the price range of its clothes, Diesel represents a less affordable but all the way very fashionable brand that is especially for those who do have the budget to keep up with the latest trends. Apart from clothes, Diesel also has first class quality footwear on offer. The brand deals with menswear, women’s clothes and kids’ clothes.

Today, Diesel is not only famous for its extravagant clothes creations but also of its fragrances and accessories out of which we can underline watches, that have become one of the primary branded goods to sell of Diesel.

Diesel has stores all across the world and this is also true for Africa. In South Africa, the brand is especially popular and has several branded stores that we will enlist below:
* Gauteng region: The Zone in Rosebank, Sandton City Shopping Centre in Sandton, Menlyn Park Shopping Centre in Pretoria.
* Cape Town: Victoria & Alfred at Waterfront Shopping Centre, Woodlands Boulevard and Canal Walk.
* Durban area: Gateway Theatre of Shopping Uhmlanga.

Check out the always trendy Diesel clothes, accessories and watches available in South Africa.

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