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Desigual in South Africa

If you ever wanted to find a brand that is different to all the common and somehow uniform looking current streetwear brands, then you got to check out the fantastic creations of Desigual, which thanks to them being different are conquering the world. Desigual is a bohemian-artistic style clothing brand coming from Spain and this time we would like to explore what’s behind its style and where you can get to buy Desigual clothes in South Africa.



The name of Desigual means "not the same" and by looking at their creations, you instantly see what they mean. The concept of Desigual is to create happy, vivid garments, not being ashamed of patterns and colours and be unique all in all. Thanks to the great success of the brand, Desigual is now available on 4 continents in over 40 countries.

The brand Desigual was born in Barcelona, which is highly touted as one capital of contemporary arts. The founder of the brand is Thomas Meyer who arrived from Switzerland to live in Barcelona and upon living in the city, he instantly thought of creating a brand that really mirrors that artistic, bohemian feeling of the capital of Cataluña, which can be best represent by a charade of colours, forms and great fun designs. Several Desigual creations also take inspiration from folk arts from all around the world. Meyer and his team of designers also thought of leaving something for the treasure-hunters: each of Desigual’s creation includes some hidden symbols and writings, you can never really know where. From the year of the brand’s founding in 1984 till today, hundreds of Desigual stores were opened all across the world and Desigual has become one of the highly touted streetwear brands.

As we said above, the style of Desigual is overly colourful, taking inspiration from folk arts, contemporary arts and geometric forms. The real strength of the brand is its women’s clothes, because these give lots of space for expression of the colours, forms and patterns. Today, Desigual deals with the producing of all sorts of clothes for men, women and kids. They also deal with swimsuits, has a great deal of accessories and shoes. The other range going very well is the T-shirt and shirt line for men. Probably the most popular symbol or pattern used in Desigual’s clothes is the circle, with changing colours or using one colour in different shades.

Apart from its great creations Desigual is also an ambassador of international tolerance and that is what it would also like to bring as an inspiration, a whole mix of all cultures, all in one.

Desigual has no label stores in South Africa yet, but that shouldn’t keep you from buying its creations online. There are many sources that sell authentic original clothes and also includes the novelties on their websites. The first website we would like to recommend you is the Desigual Online store, possibly the best source to buy their clothes. Other sites include Spree a large shopping website offering multiple brands in its e-store. Of course then there is also e-bay, OLX and Gumtree, all these sites offer Desigual creations every now and then. Check out the vivid clothes of Desigual also in South Africa and let’s hope that very soon the first label store of the brand will open also in this beautiful country.

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