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Columbia in South Africa

There are only few sportswear brands in the world that could make it as big as Columbia, which today has established to become the leading sportswear brands in the world. Columbia has only one country that sells its products and it is South Africa, a country where trekking and doing sports is a very popular activity. Let’s see what is worth knowing about this brand, how it has become famous and the best deals we can get in South Africa.



Columbia is probably the only worldwide known retail of clothes that originates from Oregon, another region which is popular for its trekking and outdoor sports possibilities. Columbia was founded by a couple called Paul and Marie Lamfrom who arrived in the US from Germany. Quite interestingly, the first shop of Columbia has been set up just a short time after the couple has arrived in Germany and it sold hats. In the Forties Columbia has decided to start manufacturing its own products and this is when the company has started its transforming to become the elite sportswear company it is today. Columbia has stayed a family owned business and today it is owned by Gert Boyle.

Columbia was one of the very few who have started to come out with waterproof jackets that were perfect for outdoor activities, especially in Oregon where it rains with high frequency. The company founded a new technology to treat the fabric of the coats for them to become waterproof. This has led to the early success of the brand alongside the later designed interchangeable items that could keep the body warm and later on were used by lots of US expeditions, mountain climbers and hikers. Today Columbia uses the OutDry technology which has first come out with waterproof and heat conserving technologies and was later acquired by Columbia which now uses their patented technologies solely for its clothes.

South Africa is the one and only country in Africa that sells Columbia Sportswear and in this country, the sportswear releases lots of custom made collections, for South Africans only. Columbia offers several clothes lines which are used with success including the following: Travel, Water, Trail, Fishing, Hunting and Winter. The technologies include Omni-dry, Omni-Grip, Fluid-Frame, Omni-Shield, Outdry and many others. Each of these technologies offers something overly unique that you are not likely to find anywhere else. Every clothing lines are highly bought in South Africa, naturally depending on the exact region and the exact activity one would like to do. The Travel line is one of the most popular collections because it is the line that also includes vacation and hiking items. As the country has a very long shoreline the water sport line is also overly popular to buy.

Columbia has both branded stores and retail stores in South Africa. The branded stores can be found in the following shopping malls: Eastgate Shopping Centre, Centurion Mall, Somerset Mall Gateway in Gauteng, Lone hill Shopping Centre Johannesburg, Canal Walk Shopping Centre Cape Town and Gateway in Durban-Uhmlanga and Garden Route Mall in George. Check out Columbia Sportswear in South Africa, the only African country that sells this brand.

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